Note: This entire audit is for Neeto Cal subdirectory only and not the main domain.

Current Homepage

For Neeto Cal (source: ahrefs)

For Neeto Cal (source: ahrefs)

For Neeto (source: ahrefs)

For Neeto (source: ahrefs)

1. Heading Structure

image.png

The rest of the heading structure looks good so I’m assuming this must be missed. Just make these FAQs questions <h3> and it’s sorted.

2. Long Tail Keyword Gaps

From analysis of cal and calendly:

Keyword
lead routing best practices
business consulting software tools
best time to schedule an interview
how to lead effective meetings
13 month calendar theory
advantages and disadvantages of flexible working hours
best calendar app for adhd

3. Robots.txt File

The current robots.txt file for the main domain is this:

# *
User-agent: *
Disallow: /404

# *
User-agent: *
Allow: /

# Host
Host: <https://www.neeto.com>

# Sitemaps
Sitemap: <https://www.neeto.com/sitemap.xml>

All is well here except for Host.

It’s not officialy recognized by Google or Bing or other search engines. It has no effect and can be removed.

Here’s the simplified and clear optimized v:

# Prevent indexing of error pages
User-agent: *
Disallow: /404

# Sitemap location
Sitemap: <https://www.neeto.com/sitemap.xml>

4. Website Structure